Abstract
This article attempts to develop a new conceptual framework for information process in persuasive communication. It begins with an overview of the controversy in persuasive communication research area between dual-process model and uni-model which was proposed by Kruglanski and his group at the end of 1990's. The article then brings together insights from previous researches on communication, and sets forth a new model of persuasive communication process model named dual-process dual-layer model. Finally with re-considering the controversy described above, we try to propose an answer to the controversy by using our new model.
