Abstract
The purpose of this study is exploring the materiality in cyberspace. In this context, materiality is building a high-performance web server and electricity charges. This cost can be economized by cloud computing services. However, there are limits of using these services. This paper discusses whether to adopt cloud from transaction cost economics. It clarifies all of the facts behind cloud computing. Next, crowdsourcing also has transaction costs. Concretely there is a paradox of managing open community. Thinking about 2ch and nico nico douga, several crucial elements are outlined.
