事例研究の実践論的理解 : 科学はマーケティングか再訪(<特集>リガーVS.レリバンスを越えて(上巻))

抄録

The purpose of this paper discusses a dispute of marketing methodology, and protecting a case study with practical view. This paper indicates new position of case study which is adopted marketing study and business study as valid methodology. Simultaneously, this paper shows practical view will be turned down a divide of rigor and relevance.