2014 年 34 巻 3 号 p. 11-24
This paper discusses on potential social capitals in emerging regional new businesses in view of well-known bridging ability as a dynamic capability. To emerge regional new business, traditionally capitalistic economy approach focused only on economical value is ineffective any more. Potential new social capitals should be invested to create various innovations of encouraging human-life value. Only backcast approach instead of forecast one can provide innovations in dynamic society. Strategic approach bridging social capitals can be defined by switching ability to create an appropriate innovation. New regional business should be invested by potential social capital of creating value shared by economic and social values. To demonstrate effectiveness of proposed approaches, some explicitly well-known and evaluated examples nationwide are briefly explained, and potential next generation regional businesses as pilot-leaders positions are introduced.