ブランディングによるわが国第1次産業の高付加価値化(<特集>一次産業の情報化・高付加価値化)
2015 年 35 巻 2 号 p. 15-30
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2015 年 35 巻 2 号 p. 15-30
Construction of brands heightens value to Japanese primary industries. There are four elements of brand differentiation: feature, ingredients, service, and program. Management of brand differentiation elements contributes to brand construction. And, the element that affects brand differentiation the most is service. Management of brand differentiation elements realized by construction of a platform for making an offer.
