Abstract
The cases of analyzing big data can be roughly classified into five groups. These have come true due to the development of ICT. But, to realize customer’s needs or to fill up a complexity gap, interacting by information with customers and observing their behavior technically are significant. Also, to find out some useful data from big data and utilize it to develop new merchandises, skills to edit data and to frame hypotheses by abductive approach may be effective. It means the function of human-based information system, including information sharing and organizational learning, is significant.
