Educational Practice on the Subject of IT Utilization in Business Model Using Video Content and Online Report—With the Case of Convenience Store—

Abstract

This paper discusses an educational practice on the subject of convenience store business model and information technology (IT) utilization in the model. The lesson is designed for the first year university student providing with an opportunity to think about the inevitability of the business model and the significance of IT to support the model. To achieve this goal, the students watch documentary video dealing with IT utilization in the convenience store and the initiation process of the convenience store business model, then they write reports on the documentary and the reports are distributed to all the students to compare their own thoughts with others. The lesson was conducted in 2015 and 2016. It was evaluated by questionnaire survey and analysis of the reports.