Introduction and expansion of Orthodontic treatment with clear aligner (Invisalign) into the Japanese market led by new technology from United States.

Abstract

In the field of medical devices, new technologies are constantly being researched and developed across the globe. Corporate R & D focuses on how useful it is to the physicians and the patients who use the product and how it can contribute to the patient's quality of life, while the expectation cannot be met without constant product innovation. A completely new concept clear aligner-type orthodontic appliance (Invisalign) developed in the United States was specifically developed to maximize the benefits of patients. However, new innovations are associated with significant challenges to penetrate into the market. In this presentation, I will share how a new medical device developed overseas have been recognized by the industry and the market, and how they have spread in Japan.