Abstract
This study reveals the situation of selling unwrapped fuits and vegetables by using data of Green Consumer Guides. It also analyzes the factors on and idea for realizing it. Data shows large gaps between advanced retailors and general retailors in selling unwapped. This results imply the potential to spread more in selling unwrapped fuits and vegetables. Primary factors to decide to sell fuits and vegetables unwrapped are thought to be "quickness of turnover" and "freshness" through interview investigation and the analysis of their results. Some retailors, however, sell them unwrapped in spite of bad conditions because of some needs. Those retail stores deviced some method like 1) shortening the time when fruits and vegetables display on shelves, by putting them a little one time and putting them often , or 2) making customers not feel them remains by displaying in small and attractive space. This study also implies the usefullness of this study's method in order to reveal factors of waste prevention behaviors of businesses.
