Proceedings of the Annual Conference of Japan Society of Material Cycles and Waste Management
The 26th Annual Conference of Japan Society of Material Cycles and Waste Management
Session ID : A1-5
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Host: Japan Society of Material Cycles and Waste Management

Effects of the expresstions to promote 2R behaviors: Case of personal drink bottles
Akito Endo, Tomonobu Saito, *Hajime Yamakawa
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Keywords: waste prevention, promotion and PR, framing effects, TTM(Transtheoretical Model), personal mug
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[in Japanese]

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© 2015 Japan Society of Material Cycles and Waste Management
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