Enlightenment effect of campaing on food loss reduction by web-app for online broadcasting at food corner

Abstract

In October 2022, the authors developed a web app for online broadcasting at food corners. To motivate the purchase of discount foods, the authors installed live cameras at food corners of supermarkets and a department store, and delivered the still images, names, prices, and discount rates of discount foods via the web app. As the second round, the authors conducted the food loss reduction campaign named “Nokorifuku Campaign Part 2” including approaches for awareness raising and behavior modification on purchase of discount foods and Temaedori behavior by posting enlightenment materials published by MAFF and humorous poems by university students at food corners. Two phase web-surveys for users of web-app before and after the campaign were implemented, and actual usage of web-app, recognition rates of enlightenment materials, and behavior modification effect of food loss reduction were analyzed in this study.