Abstract
In this paper, we propose a research methodology for increasing service values, mainly based on customization that adapts service contents to the need of customers. We call this research as engineering for digital value, because the essential part is based on digital technology. First, we discuss problems that most products and their technology have failed to generate long-term economic values, although the high quality and low prices have been achieved. Since this tendency can be very widely observed, we believe that it is important to investigate a new value-creation mechanism for mature or maturing technology. Our basic approach is developing technologies for designing customizable products, and modifying services according to customers' needs. For realizing such environment, we itemize basic components of customizable products, and describe research topics to be solved.
