抄録
In this paper, discussion about creativity is introduced. The discussion was made between Shuichi Fukuda and Prof. Rolf Faste, Stanford University, who stayed from April 1 to June 30,2002 as visiting professor, in order to find out how we can be creative in our product development. Prof. Faste proposed the egg model where the yellow represents our majority and the white represents those beyond 3 sigma region. Geniuses belong to the white region. He insists those people in the white area are deeply associated with creativity. He further insists that there are two kinds of creativity : invention and innovation. The former corresponds to generating the core yellow in the white region while the latter corresponds to moving the whole egg from one place to another. Both argued the difference of creativity between Japanese and Westerners and although Westerners seem to be much interested in forms, Japanese are more interested in styles. This fact is illustrated by the difference between Western soup and Japanese miso soup. In the Western world, they invent totally different soup. For example, clam chowder and consomme soup are extremely different. But in Japan miso soup is fundamentally the same, although its ingredients are very extensively diversified.
