Abstract
We have proposed the scenario model as a receiver's behavior model in the service modeling. In this paper, we introduce a concept of "Persona" that is commonly used in the interface design of software, as a method to develop a more concrete and realistic scenario model. A receiver has various senses of values. By setting such senses of values with "Persona" in the design stage of service, more realistic scenario modeling becomes possible. Then, we discuss a concrete description process about the scenario model based on "Persona". Finally, the specifications of scenario modeler to be implemented on service CAD are discussed.
