Abstract
Global product family design has been more important under the global manufacturing. In this paper, we regard the problem that design module commonalization and supply chain simultaneously as a partial problem of the global product family design. We propose a multi-objective mathematical model for this simultaneous design problem under the criteria on quality, profit and delivery time. An optimization method for obtaining Pareto optimal solutions is configured by a neighborhood cultivation genetic algorithm and simplex method. Pareto optimal solutions are analyzed by principal component analysis technique and cluster analysis technique. This paper demonstrates a numerical case study for ascertaining the validity and promise of the proposed mathematical model and computational techniques.