Abstract
As societies and economies developed, value sense of customers gets variety. Designing products and services to fulfill such customers' requirements is critical issue in development of them. Customer involvement is exploited in order to design a specification of products and services that matches each customer's requirement. Furthermore, considering the value of services, the value in use is important as argued in service-dominant logic. Thus, designing a specification is not enough but learning toward use is required in design phase. In this paper, we propose a support for participatory design that facilitates learning on the case of tourism service. In the future, these supports will be implemented on the support system and verification experiments be carried out.