抄録
Making new ides is the centerpiece conceptual design activity. In this activity, to explore one big product, product over 3000 ideas are required (Stevens and Burley, 1997). Moreover, Successful companies provide the highest quality service, by which customers receive satisfaction through a Kando experience. Thus, customer satisfaction through their experience is necessary for greater success in business. In this paper, we newly focus on recommendation that "Telling stories that appeal to the hearts of people to connect an idea to a single emotion" is effective for making people heart move. So we report the method of idea creation support system(ICSS) introducing the catch phrase creation process.
