企業のコンテキストを考慮したサービス化戦略目標策定手法の提案

抄録

Increasing competition has encouraged manufacturing company to shift their mind set from only selling a product to providing an integrated product-services system (PSS). The transition of manufacturing company to be PSS company is called as servitization. In order to successfully undertake servitization, it is necessary to formulate strategic objectives in accordance with company-specific context consisting of the company’s internal capabilities, competitiveness, and external forces. However, the existing research of strategic objective formulation method for servitization lacks the viewpoint of competitiveness. The information (contextual data) and procedures required for analysing the context are not adequately clear. As a consequence, the formulated strategic objectives are lack of concreteness and rationality. In addition to clarifying the information and procedures required for the analysis of company context, this paper proposes a method to formulate practical strategic objectives for servitization based on the company’s context analysis. For this purpose, this paper firstly investigates the required capabilities which leverage the successful servitization of manufacturing company based on the literature survey. Based on those prerequisite capabilities, the context evaluation and the necessary contextual data are developed to facilitate the formulation of concrete and rational strategic objectives.