構造，機能，ユーザ体験のデザイン差分マップによるデザイン発想創出

（デザイン分野をまたいだ応用発想の創出）

抄録

We attempt to come up with ideas beyond human ideas by computer analysis in order to support novelty and creative product ideas. In this paper, we propose a delta design map which is an original model. In the delta design map, design map is efficiently generated by describing the delta of the design cases. Design cases are accumulated for each element of structure (S), function (F) and user experience (UX), and the database is efficiently constructed. In this way, we collected various design cases. We propose the method of idea promotion using descriptions of design cases. We calculate and analyze the similarity between design cases in each element. High similarity between design cases in each element means that they have common characteristics. Based on the result, we give new ideas to products in other fields and consider whether we can come up with new ideas. As a result, we were able to get new ideas from products which show high similarity only in user experience.