An Ontological Description of Recipients' Mental States for Designing Kansei Value Creation

Abstract

In recent years, the concept of value co-creation, which has expanded from value creation, has become widespread. Value co-creation is considered as a process of interaction between the provider's offering of a service and the recipient's consumption of the service. If receivers perceive positive emotions as a kind of value, the process of recognizing their value creation is a matter of Kansei or Kansei engineering. In this study, we attempted to describe an ontology in relation to Kansei value creation. Specifically, we conceptualized value creation and value capture as a type of design model, and specified the relationship between them and the design elements that compose the design model.