This paper describes the method of estimation of the restitution characteristics of golf clubs by calculation of energy transmission ratio with modal analysis. The club head was analyzed by FEM method, the ball was modeled by two masses connected by a spring and the contact was modeled by a non-linear spring and a non-linear damper. The relationship between the restitution characteristics of club head and the impact point became clear. The effects on the shape of club head on the restitution were also investigated.