製品サービスシステムのタイムアクシスデザイン

抄録

Innovative design is a strong business strategy that creates high added value through value co-creation process among stakeholders with sophisticated integration of products and services. On the other hand, in recent manufacturing industries, the providers often provide products and/or services unilaterally without reaching consensus fully in the early product/service design stage. Hence, their outcome is not always successful due to information asymmetry among stakeholders. To solve this disparity, this presentation proposes an empathy realizing/context modeling method, which identifies factor causing information asymmetry in innovative product/service design.