A Study on Consumption Behavior of the Public Sports Facilities Users Comparison between Taipei and Kaoshung

Abstract

In this study, the author intended to clarify some insights on the consumption behavior against the sports facilities. The self-created questionnaire, the Consumer Behavior for the People at the stadium, were used as survey tool.303 people who used the Taipei City Stadium(T.C.S) and 324 people who used the Kaoshung City Stadium(K.C.S) were polled from August 27, 1997. The survey results showed as the following: First, the motivation for the people to use to the T C S was mostly for body building, whereas that for those to the K・C・S was mostly for recreation. Each time more people in the T.C.S used the time period from 4p. m. to 6p. m. than those in the K.C.S. In addition, more people spent at least two hours in the T.C.S. than those in the K.C.S. Most of the people who went to the K.C.S. preferred the the sporting events of jogging and playing basketball; whereas most of the people who used the T・C・S preferred the sporting events of jogging and playing tennis. The people who went to K・C・S believed that the transportation system to the K・C・S was more convenient than that to T.C.S.. As regards the three kinds of consumer behaviors including using to the stadium twice a week, getting the stadium information from television and consuming approximately between 3000 to 4000 NT$ per month and no difference between these two stadiums. Second, the life style of the people who went to the T・C・S emphasized family-orientation and self-fulfillment; the lifestyles of the people who used to the K.C.S. emphasized family-orientation, self-indulgence, and self-fulfillment. Third, the satisfaction with the stadium facilities for the people who used to the T.C.S. was higher than that for those to the K.C.S.. The people who used to the T.C.S. were most satisfied with the facilities for track and field, then the tennis court, and the playground but most dissatisfied with the facilities for gymnasium. The people who used to the K.C.S. were most satisfied with the facilities for track and field, playground, but most dissatisfied with the facilities for swimming pool.