Development Process of Second-hand Luxury Branded Goods Sales Industry

Focusing on the Spread of Innovation

Abstract

With the rise of the SDGs, the innovations in reuse, sharing and rental economy are attracting attention so the purchase and sale of second-hand luxury branded goods is growing significantly. Companies handling second-hand luxury goods have created new markets by systematically training skilled appraisers with abundant product knowledge and the ability to distinguish between genuine and fake items, by making a company go public, by conducting mergers and acquisitions, using Information Technology, developing overseas markets, and improving logistics efficiency. In this paper, we will discuss case studies of major companies using Everett Rogers' "Five Adopter Categories" model as an analytical frame.