Abstract
This paper discusses the promoting factors of pro-environmental behaviors of employees. The results are based on studies with 402 employees from different companies who serve as Nature Conservation Committees. Structural equation modelling is applied for its statistical analyses. There were three important factors: the environmental policies employed by each company, ambitious attitudes toward pro-environmental behaviors, and motivations for environmental conservation. The most prominent factor is the first. Eemployees usually obey environmental policies of their companies. Colleagues and supervisors encourage one another to achieve such a result. The next prominent factor was the second. Ambitious pro-environmental attitudes among employees are often motivated by environmental policies of their companies. The last factor is the third. Employees are not only influenced by environmental policies of their companies, but also motivated by their own environmental awareness and knowledge. This study focuses on increasing ambitious attitudes, which can lead to pro-environmental behaviours. Keeping in touch with nature in everyday life and having sensitivity to nature are effective to increase ambitious attitudes toward pro-environmental behaviors. Furthermore, a person, who has studied environmental education such as going out to observe nature or has been lectured the values of the environment, also have ambitious attitudes toward pro-environmental behaviors. Policies, ambitious, attitudes, and motivations for environmental conservation, are essential to pro-environmental behaviors. Environmental education plays the important role in those companies, and interacting with nature would be the effective ways to promote pro-environmental behaviors.
