Abstract
The present discussions concern problems of visual material sharing and hereto relevant rights based on cases of folkloric video production in the National Museum of Japanese History. Production, conservation and utilization of visual materials imply in long terms such problems to solve, as technology to convert media, archive construction to share materials, legal questions of copyright and personality rights, etc. Visual works of folklore studies that are cooperative products of researchers and target people reflect intimately relationship of their cooperation. So there are ethical problems to discuss specific to folklore studies concerning concervation and utilization of those works in addition to general problems of copyright and personality rights.
