Abstract
Today, almost all store signs and billboards in Korea are written in Hangul, the Korean alphabet. Actually, the usage of Hangul in store signs has a short history, dating back to the late 1900s. Those rare Korean store signs were said to contain distinct features because they were written using calligraphy brushes. Thanks to its simplicity, the Hangul-written store signs you see around today in Korea is Gothic in style. They reason that stymied the evolution of the written style was the rapid industrial development and urbanization of Korea. This stunted the progression of Hangul-written store signs into something more creative and original.
