Abstract
This research is for the purpose of that studies the transition of the consumer inclination and interest in the home life after the second world war, on the basis of the contents analysis of "Kurashi no Techou" that is one of the representative life magazine of Japan. At First, "Kurashi no Techou" of 277 books from 1948 to 1998 were investigated. Next all the articles, 2123 occurrences that are classify by "merchandise test", "shopping guidance" were extracted. 45 key words that became consumer product of purchase and selection standards from the title and contents, was set up. 2123 articles was determined to fit which of 45 key words. These key words were classified in the 10 interest ranges.
