Abstract
Nowadays, there are some socio-cultural activities in in-house design sections of the manufacture corporations regarded as Corporate Communication. This study aimed to define the Corporate Communication strategies in in-house design sections by reconstructing whole design elements through the standpoint of communication. A questionnaire based on the communication matrix were carried out into eight corporations selected from the reference on journals related to design. Analysing these data, there can be obtained the two major groups of the corporation. One is considered as the "internally generated" type, and the other is the "socio-cultural generated" type.
