Abstract
The purpose of this study is to derive factors of shape of information equipments . We found design elements in relation to the image of information equipments. We conducted several surveys on 40 digital cameras. It was found that following. Layout of machine is important element for attributes of a product. Difference of parts of machine location sometimes confuse value of product for customer. Several maker are introducing image of film camera into digital camera image. We think that shape of information equipment have to be controled having relevance to value. Because customer understands shape of information equipment from a standard of values they can understand.
