Abstract
As the products with function of informational communication, a new way of concept making is needed, which is different from the former and reflects the concept of communication and future. From that point of view, Role Playing method is suggested as the concept promotion for users. It begins from the step of role playing as idea promotion, through the scattergram of idea data with DEMATEL method, and finally leads to one concept scenario. In this research, the method is analyzed through the workshop and the effectiveness is verified.
