Abstract
Kimono markets have a tendency to reduce since 1991's economic recession. But the other side,there is happening the Kimono boom in these years that a centering around young women. The purpose of this research is to investigate ownership situation and opportunity for wearing of Kimono. And that is to make clear whether this boom is related to consumer's activity and fashion. The result of investigation is found there is no relationship between Kimono boom and dairy wearing. And the user of Kimono is classified "6 user type model" that is different from purchase volition and other needs.
