The proposal of public relations between museums and young people

Abstract

The museum is located in various places of Japan now. However, the museum closed because of the financial deficit every year. Without positive PRs, the museum cannot be survived. I noticed present PRs were for the art fans, it was unsuitable to gather a new guest, and young people do not tend to come to the museum. In this research, it proposes that the young people is assumed to be a target customer, and their interests be related to PRs. In addition, it proposes the museum's website that cooperates with the websites of stores, a free magazine, postcards, as the specific example.