Abstract
Almost all artifacts are related with behavior or cognition of human-being. And human-being is Autopoiesis by maturana and Varela. This paper is trying to get new design theory based on Autopoiesis to human-beings and artifacts world. But artifacts are allopoieisis. It is difficult to join these autopoieisis vs. allopoieisis. Then, the concept of embodiment will needs to solve this problem. We tried to make some case study using the concept of embodiment to figure out of new desig theory