Visual identity of "NPO Kibi sport kingdom"

Abstract

In the Okayama Prefecture Soja city, the culture in the region was established in being familiarized with people and bringing up the culture of sports and to contribute to the depth or more and city planning, "NPO Kibi sport kingdom" was established. The mission and the vision of the Kibi sport kingdom were settled on by a joint research with Okayama Prefectural University. And, it was assumed that the visual identity was settled on to advance the image-making of the organization and strategic use was attempted.