PROCEEDINGS OF THE ANNUAL CONFERENCE OF JSSD
THE 53rd ANNUAL CONFERENCE OF JSSD
Session ID : D15
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Improvement of outdoor advertisement landscape in Seoul City
Case study of Cheonggyecheon and Jongno areas
*Eunjin LEESari YAMAMOTOKiyoshi NISHIKAWA
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CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract
An outdoor advertisement is also an advertising thing, and is also the important element of landscape formation. However, since priority has so far been given to that it is conspicuous as an advertising role, the harmony with a landscape is not considered and has spoiled the scenery of an area. Regulation is the situation that guidance to good advertising landscape formation is difficult. The purpose of this research is to propose the guideline about the outdoor advertising which took up an indicator matter which is applied to various situations, and considered landscape formation by investigating and considering the example of various outdoor advertising landscape improvement.
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© 2006 JAPANESE SOCIETY FOR THE SCIENCE OF DESIGN
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