Suggestion of ATM area focusing on the way to provide a new method of communications between the banks and their customers.

Abstract

Maintaining Touch Point, which means “the contact point of customers and services”, such as ATM machines is very important for financial institutions which should provide and sell new products and services to their customers. This research contains the 2 observations to figure out the using behavior of ATM area. we found out there have been significant changes of the using behavior of ATM area of customers, and we moved on the next research focusing on the way to provide a new method of communications between the banks and their customers. In the result, we found some needs of providing commercial services during customers waiting times. And it is important for banks to perform financial marketing targeting on individual customers.