The develop chance of the Electronic Street in Taichung, Taiwan based upon cultural creativity

Abstract

In 1999, the stores/businesses in Taichung Electronic Street sensed rapid loss of crowds; therefore, they formed “ the E-Street Council for Promotion” and tried to improve the district.  The Council received government subsidies and remodeled the environment to give it a new life and bring the crowd back.  However, this prosperity only lasted for few years till middle of 2006 due to recession.
The long-term appetite in old urban area of Taichung City appears signs of activation now. This research try to find a development way for the Electronic Street based on the perspective of cultural and creative.