Abstract
"Service design project" is the practice on information design department. New service products were designed through the process - learning the definition of services, observation, fieldwork, drawing CJM, idea development, sketching, prototyping and acting out for service. In this project, CJM (Customer Journey Map) was drawn to describe user experience. CJM was drawn to understand the service, and to design new service. It was effective 1) to imagine that the user experience to use the service for hours, 2) to understand which object to be designed, 3) to draw a whole service systems.
