A psychological study on the efficacy of graphic design for agricultural chemical residues

Abstract

In the present study, we examined how consumers would evaluate the risk of agricultural chemical residues when the information was given in "text-only", "text-and-graph", and "text-and-illustration" formats. The participants were given information regarding agricultural chemical residues in either a "text-only", "text-and-graph", or "text-and-illustration" format, and asked to evaluate the risk of the information using visual analog scale. The results indicated that the participants could evaluate the risk most accurately with the "text-and-illustration" format. Combination of text and illustration may facilitate understanding of the risk of agricultural chemical residues.