Brand Design Proposals for Plant Factory Vegetables

Abstract

In this article the package design for vegetable products grown experimentally in Faculty of Horticulture at Chiba University is introduced. The current situation of the market of vegetables grown in plant factories and the existing package design for various kinds of vegetables are researched and then analysed. As the result of the requirements, four different types of branding designs with different concepts, package designs and package structures, targeting different kinds of consumers, simulating different places to be sold.