Abstract
Typefaces is an important factor in product design. The purpose of this research is to clarify the relations between the impression of typefaces and products, and to explore what kind of factor affects them. First, we examined an impression of typefaces. Thirty-three latin typefaces and twelve evaluation criteria were selected, and twenty-six people evaluated them. The three factors are extracted by factor analysis, and impression of typefaces became clear. Next, we examined a compatibility of typefaces and products. Fifteen typefaces and ten chairs were selected as samples. The matching between impression of the typefaces and the products were evaluated in five levels. As a result, some tendencies were found by correspondence analysis.
