Research of Visual Attraction in Selection of Products

Abstract

Product is one of the causes of impulse buying. The purpose of this research is to clarify the visual attraction of design. In Experiment1, eight canned coffee were evaluated. Evaluation categories "conspicuous" and "like". Seventeenth subjects were evaluated. The ranking of the evaluation in the packaging design of canned coffee became clear. In Experiment2, we designed eight canned coffee. those evaluations were made to perform to sixteenth subjects. Evaluation category was the same as the Experiment 1. There was no correlation between evaluation categories.