Abstract
This four years study combines an action research and semi-ethnography method by employing observation, interview, reflection, and monitoring to evaluate the whole process of design and creativity training. A series of design training, post-training informal random visits, and online trading monitoring was conducted and analyzed. We found that curriculum should articulate craftsmen’s customs/familiarity and introduce another symbolic domain. A simply transfer of the conventional Design Principles and Creativity Icebreaker exercises would later create an odd feeling and hesitation instead.