Kansei Elements Related to the Uniqueness of a Product

Abstract

The purpose of this study is to clarify the psychological of what consumers want in order to develop a product mechanism to aid in the design of attractive products. Therefore, this report focused on “Uniqueness,” which was considered to be one of the points of the attractiveness on the product. As the result of this research, the Kansei elements contained in the  concept of “Uniqueness” were clarified. It was suggested that "Uniqueness" is consists of "A feeling of non-daily life" and "A feeling of attractiveness".