Model of Catch-Up and Spread on Kawaii Trend Based on Stationery and Car Design

Julaila Abdul Rahman; Akira Kijima; Shigeru Furuya

doi:10.11247/jssd.59.0_82

THE 59th ANNUAL CONFERENCE OF JSSD

Session ID : 4-18

DOI https://doi.org/10.11247/jssd.59.0_82

Conference information

Host: Japanese Society for the Science of Design

Model of Catch-Up and Spread on Kawaii Trend

Based on Stationery and Car Design

Julaila Abdul Rahman, Akira Kijima, Shigeru Furuya

Author information

Keywords: Kawaii, Cach-up and Spread, MDS

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Abstract

This research is continuity on previous paper which studies on structure of Japanese kawaii trend transition in terms of its catch up and spread, in fashion. Kawaii trend has been spread all over the world including Asia countries such as Malaysia. As the result, 3 kinds of kawaii trend transition structure are observed. In this paper, kawaii trend structure in stationery and car is studied to observe others kinds of potential structure, that 3 kinds of trend transition structure has been observed.

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