Abstract
All-lid shopping arcade has a structure that covers the arch is continuous between the shops, there are bad outlook and many traffic volume, it is struggling to find a purpose store. It is intended to balance a scene with improvement of the visibility of the store signboard in the arcade mall in this study. We checked the difference in impression by the change of the signboard shape and wall surface kind. Experimental results so far, we have found that the influence of the wall is lower than the signboard. In future experiments, it is expected to reveal what kind of elements of the wall exert influence upon the signboard.