Abstract
Product development has gradually advanced for BRICs, developping countries with their economic growths.It must have a priority to learn their culture when developing a product for people who have different background.This study focuses on observational method which is important for designing an overseas product and provides author’s original method from observation to output named KH method.Some observational methods for user experience design such as Rapid Ethnography and Shadowing are reported nowadays.KH method aims at making basement of ideation figured out deeply their experience through culture centered thinking in the phase of Observation, Analysis and Ideation.
