Abstract
The current globalization, there is an increasing demand for the products considered into user the context of such as regional and the human experience. For example, design proposals to fit the country or region that is done, in South Korea's Samsung, has been praised in various regions. In this study, I understand the context of the user from the results of the fieldwork and hypothesized of a method for ideas more effectively using it, or made a proposal of such as products and services. On the other hand it intended to propose a more satisfying user's context by repeating the verification of the validity of the hypothesis.