Evaluation of "local-ish" in urban streetscape

Focused on the effect of the color elements and evaluation structure of the "local-ish"

Abstract

This study is to explore in which factors people perceive to be "local-ish" in a certain urban streets scape. The study was based on evaluation grid method and subjects were asked to asses the "local-ish" factors in their own language. Then, analyze the concrete elements from the results of laddering, to clarify whether the color has given how much influence in that.  This study extracts recognition and assessment structure of "local-ish." In further studies, this could be compared with existing local landscape projects and make further variations in their studies.